The Linked In Playbook

Book Author Adam Houlahan
Rights Available World excl. Australia

With 800 million users worldwide, LinkedIn is a powerhouse platform for businesses wanting to build an effective pipeline of leads, clients, and sales.

Standing out from the rest of the LinkedIn crowd is a must – and one of the best ways of doing this is to have a truly exceptional profile.

The LinkedIn Playbook is the step-by-step guide to planning, optimising and leveraging your LinkedIn profile. Learn how to use LinkedIn’s unique features to attract and connect with more of your ideal clients, and discover the processes you can use to engage, connect and convert more leads into sales.

Fully updated for 2022, The LinkedIn Playbook is the secret the business community has been looking for. LinkedIn can be your functional and effective lead generation tool that, once put in place, can serve you for years to come.

CONTENTS INCLUDE:
The power of social serving versus social selling
The importance of creating prominence and positioning yourself as the known and trusted authority in your industry
How to optimise your LinkedIn profile to attract and speak to your ideal clients
How and when to engage and connect with prospects using LinkedIn’s unique features
Effective ways of moving conversations forward and converting sales

About the Author
Adam Houlahan is an International Keynote Speaker specialising in LinkedIn strategies for entrepreneurs, and CEO of the highly successful LinkedIn agency, Prominence Global.

He hosts arguably the world’s largest free on-line LinkedIn training event with thousands of people registering every 10-weeks and is considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.