Folly Journal

Folly is an international publication speaking directly to the curious, the culturally engaged, and those who still believe in the magic of print. As an annual publication with a long shelf life, Folly is marketed and sold as a luxury art or coffee table book. It has equally found a home in independent bookstores and within the curated bedside reading of luxury hotels.

Known for its provocative editorial voice, premium production values, and consistently sold-out print runs, Folly blends cultural commentary, short fiction, and personal essays with design-forward aesthetics and global literary ambition. With contributors spanning New Zealand, Australia, Europe, and the United States, Folly offers a rare combination of cultural edge and commercial appeal.

Folly has gained a cult following among readers, writers, and retailers alike. Distributed through design stores, independent bookshops, and major retailers, it has quickly become one of the most visible literary exports from the Pacific. Issue 002 won a silver medal in the Best Indie Book Publishing Awards in the USA in 2025 and sold out two print runs within five months.